Introducing the Real People Project
by The Editor
Models Wanted is now the Real People Project!
For more than a decade, we’ve celebrated our customers by featuring them in seasonal ad campaigns through the Models Wanted contest. This year we will be taking a deeper look into the real lives of our customers by getting personal and sharing a slice of their life.
Recently we set out to find where our customers take their Rack Room Shoes and began asking customers to post photos with the hashtag #iAmRackRoom. From thousands of submissions, we selected a handful of customers as our Real People Project subjects for 2016.
We’re excited to launch this new project that is so special to the heart and soul of our brand. We can’t wait to give you a glimpse into what we think makes our customers so special.
Check back on Thursday, July 21 to meet our first Real People Project participant!
Could you be next?
Join the conversation for your chance, by directly uploading photos to the gallery or use #iAmRackRoom on Facebook, Instragram or Twitter. Share your photo for a chance to be featured in the gallery or in a future Real People Project.