Introducing the Real People Project

Introducing the Real People Project







Models Wanted is now the Real People Project!

For more than a decade, we’ve celebrated our customers by featuring them in seasonal ad campaigns through the Models Wanted contest. This year we will be taking a deeper look into the real lives of our customers by getting personal and sharing a slice of their life.

Recently we set out to find where our customers take their Rack Room Shoes and began asking customers to post photos with the hashtag #iAmRackRoom. From thousands of submissions, we selected a handful of customers as our Real People Project subjects for 2016.

We’re excited to launch this new project that is so special to the heart and soul of our brand. We can’t wait to give you a glimpse into what we think makes our customers so special.

Check back on Thursday, July 21 to meet our first Real People Project participant!

Could you be next?

Join the conversation for your chance, by directly uploading photos to the gallery or use #iAmRackRoom on Facebook, Instragram or Twitter. Share your photo for a chance to be featured in the gallery or in a future Real People Project.


Known as an innovator in the shoe industry for more than 80 years, Rack Room Shoes has earned the respect of its customers, vendors, landlords and other retailers. By offering the best selection, brands, service, convenience and value, Rack Room Shoes remains poised for great achievements in the years to come. Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. These private brands offer the customer great styles and outstanding values, which translates into satisfied, loyal, repeat customers. The foundation for Rack Room Shoes was established in 1920 in Salisbury, North Carolina by Phil Levinson, and later passed on to his son-in-law, Mort Lerner. The period from 1920 until 1984 was one of modest growth. However, in 1984, the 22-store company was purchased by The Deichmann Group, a Germany- based shoe retailer, beginning a period of accelerated growth and infrastructure modernization. By 1990, Rack Room Shoes was operating 100 stores and just 4 years later the 200th store opened. In 1995, the company relocated its United States headquarters to a 72,000 square foot state-of-the-art facility in Charlotte, North Carolina. Over the next ten years the Rack Room Shoes chain doubled in size, with locations in 24 states from New Jersey to the tip of Florida to the California borders.

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