Models Wanted Reunion: Meet Victoria & Vanessa

Models Wanted Reunion: Meet Victoria & Vanessa

To celebrate the 10-year Anniversary of Rack Room Shoes’ Models Wanted program, the company elected to invite former families to return for another chance to bask in the model spotlight. In early Fall 2013, the Rack Room Shoes team contacted the 67 previous Models Wanted families, to find out if they would be interested in participating in the 2014 reunion.

Participating families were featured in a Facebook contest, allowing the Rack Room Shoes social community to vote for their favorites. With the contest completed, 10 deserving families were cast into each of the advertising campaigns for 2014.

In order to get into the Back to School spirit, 5 families reunited with the Rack Room Shoes crew for an exciting four-day photo shoot. In addition to many pairs of new shoes, gift cards and an all-expenses paid trip to Charlotte, NC, Rack Room Shoes gave each family $5,000 to donate to their favorite charity.

Sisters Victoria and Vanessa, along with eldest sister Valerie, first modeled for us during our Back to School 2005 campaign. Citing an extremely busy school schedule, Valerie was regretfully unable to attend this season’s photo shoot, but her sisters were present to show off those signature smiles. Learn more about the sisters at the 10th Anniversary website.

Thinking local, the ladies choose to donate their $5,000 gift to the Rio Grande Children’s Home division of Buckner International, an organization dedicated to providing emotional, spiritual and educational support to children along the Texas/Mexico border. Victoria, Vanessa and Mom Gloria, were presented with the $5,000 check, at a store near their home.

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Images property of Rack Room Shoes. 

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Known as an innovator in the shoe industry for more than 80 years, Rack Room Shoes has earned the respect of its customers, vendors, landlords and other retailers. By offering the best selection, brands, service, convenience and value, Rack Room Shoes remains poised for great achievements in the years to come. Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. These private brands offer the customer great styles and outstanding values, which translates into satisfied, loyal, repeat customers. The foundation for Rack Room Shoes was established in 1920 in Salisbury, North Carolina by Phil Levinson, and later passed on to his son-in-law, Mort Lerner. The period from 1920 until 1984 was one of modest growth. However, in 1984, the 22-store company was purchased by The Deichmann Group, a Germany- based shoe retailer, beginning a period of accelerated growth and infrastructure modernization. By 1990, Rack Room Shoes was operating 100 stores and just 4 years later the 200th store opened. In 1995, the company relocated its United States headquarters to a 72,000 square foot state-of-the-art facility in Charlotte, North Carolina. Over the next ten years the Rack Room Shoes chain doubled in size, with locations in 24 states from New Jersey to the tip of Florida to the California borders.

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