Models Wanted Reunion: Meet Victoria & Vanessa
by The Editor
To celebrate the 10-year Anniversary of Rack Room Shoes’ Models Wanted program, the company elected to invite former families to return for another chance to bask in the model spotlight. In early Fall 2013, the Rack Room Shoes team contacted the 67 previous Models Wanted families, to find out if they would be interested in participating in the 2014 reunion.
Participating families were featured in a Facebook contest, allowing the Rack Room Shoes social community to vote for their favorites. With the contest completed, 10 deserving families were cast into each of the advertising campaigns for 2014.
In order to get into the Back to School spirit, 5 families reunited with the Rack Room Shoes crew for an exciting four-day photo shoot. In addition to many pairs of new shoes, gift cards and an all-expenses paid trip to Charlotte, NC, Rack Room Shoes gave each family $5,000 to donate to their favorite charity.
Sisters Victoria and Vanessa, along with eldest sister Valerie, first modeled for us during our Back to School 2005 campaign. Citing an extremely busy school schedule, Valerie was regretfully unable to attend this season’s photo shoot, but her sisters were present to show off those signature smiles. Learn more about the sisters at the 10th Anniversary website.
Thinking local, the ladies choose to donate their $5,000 gift to the Rio Grande Children’s Home division of Buckner International, an organization dedicated to providing emotional, spiritual and educational support to children along the Texas/Mexico border. Victoria, Vanessa and Mom Gloria, were presented with the $5,000 check, at a store near their home.
Images property of Rack Room Shoes.