Real People Project: Behind the Scenes with Lauren

Real People Project:  Behind the Scenes with Lauren

Rack Room Shoes recently launched the Real People Project, a celebration of our customers. Our first real customer is Lauren, a performer from San Antonio, Texas.

We traveled to Lauren’s hometown and filmed her over three days to capture all of the places she takes her Rack Room Shoes.

At the first stop we watched her coaching kids at a neighborhood pool, which happens to be the same pool where Lauren trained when she was in school.

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With coaching and a busy performance schedule, it’s hard for Lauren to find free time for hobbies, but when she can sneak away from responsibilities, she loves to go swing dancing. We went with Lauren to one of the oldest dance halls in Texas, the Sisterdale Dance Hall where she danced the night away with her partner of many years. On the day we spent with Lauren she had on bright white classic Keds and full of joy as her partner was spinning her around to the sounds of classic country western.

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We spent one day following Lauren hanging out in downtown San Antonio by the famous Riverwalk area with her friends. Most of her friends are also performers so the animated bunch had a great time goofing around and enjoying their day off in casual conform and athleisure styles.

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To see Lauren on stage is to see her come alive. The Rack Room team had an opportunity to watch her perform in several shows at Six Flags. She pulled triple duty singing and dancing in a Motown show, a Pop music show and in an 80’s theme performance in the big theater, sporting her classic Converse.

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We loved following Lauren and hope you enjoyed learning a little more about her story.


Known as an innovator in the shoe industry for more than 80 years, Rack Room Shoes has earned the respect of its customers, vendors, landlords and other retailers. By offering the best selection, brands, service, convenience and value, Rack Room Shoes remains poised for great achievements in the years to come. Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. These private brands offer the customer great styles and outstanding values, which translates into satisfied, loyal, repeat customers. The foundation for Rack Room Shoes was established in 1920 in Salisbury, North Carolina by Phil Levinson, and later passed on to his son-in-law, Mort Lerner. The period from 1920 until 1984 was one of modest growth. However, in 1984, the 22-store company was purchased by The Deichmann Group, a Germany- based shoe retailer, beginning a period of accelerated growth and infrastructure modernization. By 1990, Rack Room Shoes was operating 100 stores and just 4 years later the 200th store opened. In 1995, the company relocated its United States headquarters to a 72,000 square foot state-of-the-art facility in Charlotte, North Carolina. Over the next ten years the Rack Room Shoes chain doubled in size, with locations in 24 states from New Jersey to the tip of Florida to the California borders.

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